Category News

What is Digital Public Relation?

Digital public relations is like the new-age way of getting your brand out there. It’s all about using the internet to spread the word about your company. Unlike the old-school methods of PR, which relied on newspapers and TV, digital…

Whisk: Google’s New AI Tool That Responds to Image Prompts

Google has introduced “Whisk,” a groundbreaking artificial intelligence (AI) tool that allows users to create AI-generated images by uploading photos, eliminating the need for input text prompts. This unique feature is designed to provide quick and creative results, an exploratory…

The Rise of Deepfake Technology & Challenges

Deepfake technology has gained popularity over the years. Whether it’s deepfake audio, video, or an ad campaign for good, the innovation has been the talk of the table. Shockingly, 71% of people still need to learn about the term deepfake. …

The Art of Storytelling Marketing – From Tales to Sales

Imagine a coffee brand that doesn’t just sell beans but tells the story of the farmers behind each blend. Or a tech company that shares how its products empower communities. Similarly, storytelling isn’t just entertainment; it’s a tool for connecting…

Google Using AI to Combat Online Scams and Dangerous Websites

Google’s AI mission is expanding, and the tech giant is now using artificial intelligence to protect users from dangerous websites and malicious files. With rising cyber crimes and increasingly sophisticated scams, Google’s AI-powered tools aim to enhance real-time protection for…

Meta Business Suite: A Game-Changer for Small Businesses

Marketers need to build digital relationships and reputations before closing a sale – Chris Brogan, American author, Social Media 101: Tactics and Tips to Develop your Business Online. Shaping the future for Small Businesses often starts with an online presence.…

OpenAI Rolls Out ChatGPT Search to All Free Users Worldwide

OpenAI announced at December 16, 2024, that its ChatGPT Search feature is now available to all free, logged-in users worldwide on every platform, marking a significant expansion of the AI-powered search tool. Previously available only to paid subscribers since its…

Unlocking the Power of Earned Media for Your Business

Earned media is one of the most powerful ways to grow your brand’s visibility and credibility. Unlike paid ads or sponsored posts, earned media comes from genuine interest—think press coverage, customer reviews, or social media shoutouts. Let’s imagine the story…

Top AI Tools to Save Time in Your Small Business

Artificial intelligence (AI) often feels intimidating for small businesses. “Is it too technical? Too expensive?” These are common concerns. But AI has the potential to be a game-changer for streamlining your daily operations, no matter your level of experience. To…

What is Earned Media? 2025 Guide

Earned media is like when your friend tells you about a great new restaurant they tried, and suddenly, everyone’s talking about it. It’s the buzz that happens naturally, without paying for it, and it’s super valuable for brands. Unlike paid…

What is SearchGPT? How ChatGPT’s Real-Time Search Works

Have you ever wanted to ask a search engine a question like you’d ask a friend—no complicated keywords, just a simple, natural conversation?  Well, then your wish just came true with SearchGPT! Launched by OpenAI, SearchGPT takes online search to…

10 Incredible Benefits Of Affiliate Marketing in 2025

Affiliate marketing has rapidly become one of the most popular ways to make money online. It’s a simple, effective strategy where individuals promote products and earn commissions for sales made through their recommendations. Here are 10 benefits why affiliate marketing…

How to Use Instagram AI Filters for Standout Photos?

Instagram’s AI filter redefines photo editing with a subtle touch of colors, aesthetics, and drama. Creating eye-catching images, from ordinary snaps to professional-level visuals, is now simpler than ever. It is the ultimate tool for your feed or brand to…

100+ of the Best Digital Marketing Statistics for 2025

In the fast-paced world of digital marketing, staying ahead of trends, leveraging statistics and sourcing reliable insights can be essential for success online. From SEO and content marketing to PPC, paid media, social media and digital PR, each specialism of digital…

11 Tips and Strategies for Better Keyword Research in 2025

Good keyword research remains the cornerstone of any successful SEO or content marketing strategy. The process of finding and targeting the right keywords—with appropriate search intent and search volume—is critical for driving the right type of traffic to your website.…