Category News

How Should LinkedIn Algorithm Changes Affect Your Strategy?

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. But marketers also…

The 6 Fundamentals of an SEO Link Building Strategy

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm, which rewarded pages based on how many other websites were linking to them.  Evaluating links has proven such a reliable method…

Try These Top B2B Influencer Marketing Tactics

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns.  Even if you have a general idea of how and…

The State of Digital Transformation in B2B In 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape.  As digital…

What’s The Impact of Link Quality on SEO Rankings?

Securing improved rankings for their most valuable keywords in the search engine results pages (SERPs) remains a key challenge for many businesses that invest in SEO. While content and on page elements are invaluable to driving results, backlinks remain one…

Essential On Page SEO Factors You Must Know

Today, most people expect to find whatever they search at the top of Google search results. If your website is ranked at the top of the search engine results page, attracting new customers to your business becomes much easier. Google…

SEO Content Strategy: From Basic to Advanced

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The more crowded the internet becomes with these…

The Growing Importance of Social Media in B2B Marketing

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users…

What’s Involved in a Technical SEO Audit?

Search engines are getting far better at figuring out and matching a searcher’s intent. That means that a big part of search engine optimization (SEO) is writing great content that meets the search intent for specific terms. Great content isn’t…

Top 5 Link Building Mistakes to Avoid in Your SEO Strategy

Steering Clear of Common Link Building Mistakes Building an excellent SEO strategy often involves more than just great content and strong technical foundations for your website – it also requires a strategic approach to acquiring quality and topically relevant backlinks.…

Building an SEO Strategy in 2024

Algorithms. Always-on strategies. Artificial intelligence. The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. For business leaders and marketers, attempting to keep…

How to Get Backlinks for Your Website

How to earn backlinks for your website Backlinks are fundamental in establishing a website’s credibility and improving its domain authority and search engine visibility. They indicate to search engines like Google and Bing about the reliability, relevance, and quality of…

SEO Terms & Definitions: Ultimate’s Guide To SEO Glossary

If you’ve ever felt lost in the sea of SEO terms and definitions, you’re not alone. Like any specialized industry, search engine optimization has its own unique terminology, definitions, and abbreviations. Whether navigating through anchor text or understanding the complexity…

How to Measure B2B Influencer Marketing ROI

Are you feeling the pressure to prove your marketing team’s ROI? If so, you’re in good company. In our 2023 B2B Influencer Marketing Report, 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them,…

Key Link Building Trends

Key Link Building Trends in 2024 [includes a link building trends infographic] As we move into a new year, the team here at Koozai has been looking into all things link building. We’ve been chatting with other experts and reviewing…

PPC Keyword Research: How To Find Profitable Keywords

Google’s online advertising program, Google Ads, is a fantastic way of reaching new customers and growing your business. However, optimizing a successful PPC (pay-per-click) campaign can be challenging without knowing which words or phrases people use to find your product…