Category News

What Makes B2B Tech Buyers Distrust Brands? [Report] 42 percent of B2B technology buying decision-makers have said that providing case studies was the top way that B2B marketers could build trust with them, with 35 percent pointing to providing current…

In affiliate marketing, an email list isn’t just an option—it’s your secret weapon! Discover how to grow and leverage your email list for maximum affiliate success. Table of Content Introduction Why Every Affiliate Marketer Needs an Email List Direct communication…

Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study] Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding…

Suppose you’re typing a question into the Google search bar. You hit enter and get a list of the top relevant results within a second.  Ever wondered how Google understands your query in multiple languages?  The answer lies in Google…

Dive into the affiliate marketing world, where trust is your most valuable asset. Understand the business model, build genuine relationships, and kickstart your journey with the DFY Affiliate Marketing Business. Ready to make waves in just 7 days? Table of…

Hello there, internet wanderers! You’ve probably stumbled upon this blog post because you’ve heard about affiliate marketing, and you’re wondering, “Is affiliate marketing a scam?” Well, you’re in the right place! Today, we’re going to unravel this mystery, debunk some…

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., Richard Murphy, Editor in Chief and Director as well as the…

Avoiding duplicate content penalties is important for maintaining a healthy online presence and SEO performance. Search engines like Google aim to provide users with diverse and relevant search results, so duplicate content can negatively impact your rankings. Here are some…

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research] 72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technology to help brainstorm new ideas, while some 61 percent have…

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes, Senior Director of the Global Content Team…

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers…

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust…

Affiliate marketing can be an interesting avenue for beginners looking to earn online, offering the advantage of not having to create products. However, a common pitfall is overpromotion, which can deter potential customers. Table of Content Introduction Affiliate Marketing For…

Generative AI is arguably one of the most exciting innovations in business and marketing of our time. While most efforts to understand the implications of GenAI are tactical and application focused, transformative technologies of this magnitude require a shift in…