Category News

How can B2B brands bring greater personalization to content experiences, and why is personalized content more important than ever? Personalization has increasingly become one of the most successful methods for creating content that B2B audiences want to engage with, and…

Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. As with any Google core update, this one promises to have a significant impact on search rankings and user experience. We’re releasing an update…

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a…

OpenAI’s latest innovation, DALL-E 3, is making waves. ChatGPT Plus subscribers can now explore this fantastic text-to-image model. You can get creative and AI generated images and brainstorm ideas without additional subscriptions like Midjourney or LeonardoAI. All you have to…

Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. This addition broadens…

What are the top generative AI tools that B2B marketers will be using in 2024 and beyond? Generative AI has continued its run as this year’s primary topic not only for marketers in both B2C and B2B but for professionals…

As the technology landscape evolves, Google Gemini AI stands at the forefront of this change. Alphabet CEO Sundar Pichai first announced Gemini AI at the Google I/O keynote developer conference in May 2023, the large language model developed by the…

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of their organization’s customers and relying on data to make decisions are the top ways to maximize budgets, with 36 percent…

MarketingProfs B2B Forum 2023 is taking place this week on October 4 – 6 both in-person in Boston and online, and as one of the strongest B2B marketing conferences in the world, #MPB2B annually brings together a fantastic group of…

Marketing strategy is the comprehensive plan formulated by companies to achieve specific business goals and objectives. It involves identifying the target audience, setting clear objectives, choosing the right marketing channels, and allocating resources efficiently. Effective planning and implementation of marketing…

Did you ever wish to converse with ChatGPT? Well, your wish is now a reality. Now, you can talk with ChatGPT & it will speak back to you.  Microsoft-backed company OpenAI announced ChatGPT new features for its generative AI-based chatbot…

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad…

Marketing content is a crucial component of effective digital marketing strategies, designed to attract, inform, and engage an audience, ultimately leading to business growth. It encompasses various forms such as blog posts, videos, infographics, and more, each providing value to…