Category News

Suppose you’re thinking about opening a lemonade stand on a busy street. Instead of setting it up from scratch, you share space with the popular retail shop next to you. Many people already go to that retail store, so you…

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing,…

Marketing content is a multifaceted tool businesses use to build brand awareness, engage with the audience, and drive leads and conversions. It can have various forms such as blog posts, social media updates, videos, and more, each serving to inform,…

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6…

Wondering how AI in marketing is reshaping the business landscape? Dive into this engaging read to discover the magic, benefits, and hilarious missteps of AI-driven marketing strategies. Unleash new possibilities and stay ahead of the curve! Table of Content Introduction:…

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity…

When you build a website for your business, one of your main objectives should be ensuring it meets Google’s standards. Whether you’re a web developer, product owner, business owner, analyst, search engine optimizer, software developer, or tester, Google Lighthouse can…

We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum! As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B marketing…

In today’s digital age, selling an ebook goes beyond just writing compelling content. It’s about engaging your readers and driving them to take action. Inside CTAs (Call to Actions) play a pivotal role in this. Dive into this guide to…

Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with sales in 2023 — up from 44 percent during 2022, while 53 percent of B2B salespeople noted alignment…

What do you love about B2B marketing? We asked 12 of the top B2B marketing experts lined up to speak at the upcoming MarketingProfs B2B Forum 2023 event, and in the following infographic they share what makes them start #FeelingB2B…

Cold email prospecting is an art, and personalization is its secret weapon. Adding a touch of personalization to your cold emails can build genuine connections, increase response rates, and stand out in a crowded inbox. Dive into our guide to…

Google has just released some excellent new features that let you know when prices are at their lowest and when you should book early to save the most money. Before you could just see if the price on a flight…

Welcome back to our captivating journey through the full range of emotions in B2B marketing featured in our “Feeling B2B” series with MarketingProfs. Our series has been nothing short of enlightening, featuring thought leaders like Joe Pulizzi, Pam Didner, and…

Selling courses online? Your pricing strategy can really make or break your success. Dive into the psychology behind pricing, explore various strategies, and avoid common pitfalls. Remember, it’s not just about numbers; it’s about value! Table of Content Introduction Why…

More than 50% of B2B marketers report bigger budgets 53 percent of B2B marketing managers have said that their organization’s marketing budget has been greater in 2023 than during 2022, with the most frequent budget increases coming to AI technologies,…

Ready to elevate your brand to new heights? Dive deep into our all-encompassing branding checklist, designed to guide you from the foundational elements to advanced strategies. Plus, don’t miss out on exclusive events and opportunities to supercharge your branding prowess!…