Category News

In the world of email marketing, simplicity is key. Avoid overcomplicating your emails, and harness the power of anchor text to guide your readers seamlessly. Remember, a clear and concise email often leads to better engagement and conversions! Table of…

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag, president at Aha…

In your entrepreneurial journey, you are continuously pulled in different directions and have much on your plate. You are often juggling multiple balls, which can lead to stress. It’s crucial to identify the causes of your stress and find ways…

Complacency has never been an option in B2B marketing. The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition…

Anchor text is a very important component of SEO because it enhances user experience, boosts page relevance, and builds trust with search engines. By using the right anchor text, websites can improve their search rankings and drive a lot more…

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending…

Avoid the pitfalls of cold email prospecting and boost your conversion rates with our top 10 tips. Discover the common mistakes marketers make and how to avoid them. Cold email prospecting: Introduction Mistake 1: Not Researching Your Prospects Mistake 2:…

As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization,…

Ahoy, future e-book moguls! Ready to dive into the immense ocean of ebook creation? Before you set sail, let’s ensure you don’t hit any icebergs. Here are 20 mistakes you’d want to steer clear of. And trust me, avoiding these…

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re…

In an era where digitalisation is reshaping industries, the construction sector has also embraced the power of digital marketing to achieve significant growth and visibility. At Koozai, we’ve spent over 15 years perfecting our craft of digital marketing, establishing ourselves…

Craving the secret sauce to self-motivate when working from home? This comprehensive guide offers a wealth of strategies, from crafting a dedicated workspace to maintaining social connections, all aimed at keeping you focused, productive, and motivated in your home office.…

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to…

Featured snippets are short selections of text that appear at the top of Google’s search results to quickly answer a user’s query. They are a powerful SEO tool that can significantly increase a website’s visibility and click-through rate. Table of…

After months of speculation behind Project Magi, Google has officially unveiled its new search generative experience (SGE) at the Google I/O event on May 10, 2023.  Google is betting on AI to lead the way in Search. But it’s not…

Long tail keywords are specific, multi-word phrases that are less common but can drive targeted traffic to your website. They face less competition and often result in higher conversion rates. Dive into the secrets behind these keywords and discover how…

Selling courses online? It’s not just about having great content. From finding your unique selling proposition to navigating technical troubles and handling feedback fiascos, discover the 10 biggest challenges of selling courses online and how to tackle them with flair…