Category News

What are the top generative AI tools that B2B marketers will be using in 2024 and beyond? Generative AI has continued its run as this year’s primary topic not only for marketers in both B2C and B2B but for professionals…

As the technology landscape evolves, Google Gemini AI stands at the forefront of this change. Alphabet CEO Sundar Pichai first announced Gemini AI at the Google I/O keynote developer conference in May 2023, the large language model developed by the…

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of their organization’s customers and relying on data to make decisions are the top ways to maximize budgets, with 36 percent…

MarketingProfs B2B Forum 2023 is taking place this week on October 4 – 6 both in-person in Boston and online, and as one of the strongest B2B marketing conferences in the world, #MPB2B annually brings together a fantastic group of…

Marketing strategy is the comprehensive plan formulated by companies to achieve specific business goals and objectives. It involves identifying the target audience, setting clear objectives, choosing the right marketing channels, and allocating resources efficiently. Effective planning and implementation of marketing…

Did you ever wish to converse with ChatGPT? Well, your wish is now a reality. Now, you can talk with ChatGPT & it will speak back to you.  Microsoft-backed company OpenAI announced ChatGPT new features for its generative AI-based chatbot…

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad…

Marketing content is a crucial component of effective digital marketing strategies, designed to attract, inform, and engage an audience, ultimately leading to business growth. It encompasses various forms such as blog posts, videos, infographics, and more, each providing value to…

Suppose you’re thinking about opening a lemonade stand on a busy street. Instead of setting it up from scratch, you share space with the popular retail shop next to you. Many people already go to that retail store, so you…

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing,…

Marketing content is a multifaceted tool businesses use to build brand awareness, engage with the audience, and drive leads and conversions. It can have various forms such as blog posts, social media updates, videos, and more, each serving to inform,…

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6…

Wondering how AI in marketing is reshaping the business landscape? Dive into this engaging read to discover the magic, benefits, and hilarious missteps of AI-driven marketing strategies. Unleash new possibilities and stay ahead of the curve! Table of Content Introduction:…