Category News

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending…

Avoid the pitfalls of cold email prospecting and boost your conversion rates with our top 10 tips. Discover the common mistakes marketers make and how to avoid them. Cold email prospecting: Introduction Mistake 1: Not Researching Your Prospects Mistake 2:…

As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization,…

Ahoy, future e-book moguls! Ready to dive into the immense ocean of ebook creation? Before you set sail, let’s ensure you don’t hit any icebergs. Here are 20 mistakes you’d want to steer clear of. And trust me, avoiding these…

Welcome back to our new series, “Feeling B2B,” where we journey into the heart of the B2B marketing landscape. In our debut installment we took a look at unconventional B2B marketing experiences with Joe Pulizzi of The Tilt, and we’re…

In an era where digitalisation is reshaping industries, the construction sector has also embraced the power of digital marketing to achieve significant growth and visibility. At Koozai, we’ve spent over 15 years perfecting our craft of digital marketing, establishing ourselves…

Craving the secret sauce to self-motivate when working from home? This comprehensive guide offers a wealth of strategies, from crafting a dedicated workspace to maintaining social connections, all aimed at keeping you focused, productive, and motivated in your home office.…

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to…

Featured snippets are short selections of text that appear at the top of Google’s search results to quickly answer a user’s query. They are a powerful SEO tool that can significantly increase a website’s visibility and click-through rate. Table of…

After months of speculation behind Project Magi, Google has officially unveiled its new search generative experience (SGE) at the Google I/O event on May 10, 2023.  Google is betting on AI to lead the way in Search. But it’s not…

Long tail keywords are specific, multi-word phrases that are less common but can drive targeted traffic to your website. They face less competition and often result in higher conversion rates. Dive into the secrets behind these keywords and discover how…

Selling courses online? It’s not just about having great content. From finding your unique selling proposition to navigating technical troubles and handling feedback fiascos, discover the 10 biggest challenges of selling courses online and how to tackle them with flair…

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B…

You’ve probably heard talk about E-A-T guidelines by Google and maybe seen the updated EAT acronym: E-E-A-T, but what does E-E-A-T mean? Google E-E-A-T In SEO refers to Experience, Expertise, Authoritativeness, and Trustworthiness. Google 1st introduced E-A-T in its Search…

Ever found yourself musing, “Why aren’t my landing pages converting as they should?” You’re not alone. Dive deep into this comprehensive guide to unearth the subtle mistakes, grasp the essence of a high-converting landing page, and get a front-row seat…

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent…

How Has Internet of Things Impacted Business? The Internet of Things (IoT) has revolutionized business growth in unprecedented ways. From real-time data collection to enhancing customer experiences, IoT is the unsung hero behind many business success stories. Dive into both…

The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness. Whether on an app on your mobile phone or in pop-up museums in your city, the influence of Barbie can be seen seemingly…