Category News

The influence of social media trends on digital marketing is significant, shaping strategies, swaying consumer behavior, and driving brand engagement. When you, as a business, effectively harness these trends, you can amplify your online presence, reach a more extensive audience,…

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to…

These days, it’s all about ecommerce and social selling. Your customers are everywhere, from social media to emails to texts, and it takes effort to keep up. You need a strong marketing strategy that connects your audience across all channels. …

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10…

Creating a successful rebranding strategy involves understanding your mission and values, researching your market and audience, planning and implementing your rebrand, and effectively communicating the rebrand. Avoid common mistakes such as lack of research, poor communication, and inconsistency. A well-executed…

Fraudsters have been trying to get their hands on people’s money for as long as businesses have been around. And as companies have gotten more and more digital, so have criminals. Click fraud is a huge problem, and it’s something…

Resilience in entrepreneurship refers to an entrepreneur’s ability to quickly recover from challenges, adapt to change, and keep pushing forward in the face of adversity. It’s the mental toughness that allows entrepreneurs to bounce back from failures, learn from their…

If you’re not already harnessing the power of live streaming for your marketing efforts, you’re missing out on a golden opportunity. This blog post will dive into the 20 incredible benefits of live streaming for marketing. So, buckle up, grab…

Imagine a search experience that listens to your preferences, interacts with you like you’re having a chat, and displays information in an engaging and visually appealing way. In an era where search engines are constantly innovating, Google has taken the…

LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at…

Dive into the fascinating world of User Interface (UI) and User Experience (UX) – the dynamic duo that shapes our digital interactions. Discover why they’re the secret sauce to a successful web design and digital marketing strategy. Table of Content…

Are you tired of your carefully crafted emails landing in spam folders? Dive into this insightful guide, where we unravel the mysteries of email deliverability. Table of Content Email deliverability: Introduction The Spam Filter Showdown: Email Deliverability vs. Spam Filters…

Unleash the power of your brand by mastering the art of brand voice and tone. Dive into the world of branding and discover how to create a compelling brand personality that resonates with your audience. Learn the steps to develop…