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Did you know that if you deindex or delete some of your pages, it can actually help your SEO?  Index bloat, also known as over-indexing, can really hurt your SEO. It’s great to have all the important pages indexed, but…

Customer personas are semi-fictional representations of your dream customers based on data and research. They help businesses understand their customers (and prospective customers) better, making it easier for them to tailor their content, product development, sales, and services to the…

Backlinks, also known as inbound links, are an essential aspect of search engine optimisation (SEO). They play a crucial role in determining your website’s authority and visibility in search engine results. Quality backlinks from reputable and relevant sources signal to…

Search engine optimisation is always at the forefront of any writers’ mind. We all want our content to be seen by as many relevant people as possible, and that rings true for bloggers, influencers, small businesses, large businesses and everything…

How do you measure the ROI of your digital marketing efforts? The process involves setting clear goals and objectives, identifying key performance indicators (KPIs), tracking and analyzing data, and interpreting results. Multiple tools and technologies, such as Google Analytics, social…

As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may…

AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and…

Interactive content, a powerful digital marketing tool, offers many benefits, from increased engagement, enhanced user experience, and improved lead generation, to better data collection, higher conversion rates, and more. This article delves into the top 10 benefits of using interactive…

Imagine a world where computers can design themselves, where AI understands human language & creates its own structures, and architectures effectively.  You might think it’s something straight out of a sci-fi movie, but it’s real & called AutoGPT (Automatic Generative…

Winston AI is an AI content detection software that is specifically tailored for publishing and education. It has powerful features like plagiarism detection, OCR (Optical Character Recognition), file generation and file management capabilities. Winston AI can detect text generated using…

The influence of social media trends on digital marketing is significant, shaping strategies, swaying consumer behavior, and driving brand engagement. When you, as a business, effectively harness these trends, you can amplify your online presence, reach a more extensive audience,…

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to…

These days, it’s all about ecommerce and social selling. Your customers are everywhere, from social media to emails to texts, and it takes effort to keep up. You need a strong marketing strategy that connects your audience across all channels. …

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10…

Creating a successful rebranding strategy involves understanding your mission and values, researching your market and audience, planning and implementing your rebrand, and effectively communicating the rebrand. Avoid common mistakes such as lack of research, poor communication, and inconsistency. A well-executed…