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Struggling to strike the perfect balance between quality and quantity in your lead generation efforts? Join the club! Dive into this fun yet insightful guide, where we unravel the mysteries of lead generation for small businesses. Lead Generation for Small…

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies 46.5 percent of B2B buyers use social media to connect with B2B brands, while 61.1 percent of U.S. LinkedIn users will be comprised of…

Welcome to the fascinating world of wellness blogging! This industry, packed with potential and brimming with opportunity, is undoubtedly a rich canvas for aspiring writers and seasoned bloggers. Sometimes, the challenge lies in pinpointing that perfect topic that will not…

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of…

Juggling multiple affiliate partnerships can be like hosting a circus in your living room – chaotic, overwhelming, and popcorn everywhere. But with the right strategy and a pinch of humor, you can turn it into a thrilling spectacle that pays…

Unleash the power of color in your marketing strategy! Discover how color psychology influences consumer behavior and learn how to use it effectively in your marketing campaigns. It’s not just black and white – it’s a whole rainbow of opportunity!…

Creating compelling content that people want to read but also works for organic search doesn’t have to be tricky or expensive. Knowing what tools are out there to help you get it right is the key to starting the process,…

CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75 percent of chief marketing officers say they are confronted by pressures to do more with less, while 49…

Ready to conquer the fitness world? Get pumped with these 10 sizzling hot biz ideas that’ll make you the king or queen of the fitness jungle! Overview of the Fitness Niche Welcome to the jungle, my fitness-preneur friends! We all…

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. One of…

In the world of small businesses, potential leads are like gold dust. But what happens when your follow-up strategies are more like a sneeze than a gold rush? Dive into this entertaining yet insightful exploration of why small businesses lose…

As more B2B marketers than ever gathered recently for the Cannes Creative B2B Lions at the Cannes Lions International Festival of Creativity, it’s natural to wonder — just what are the key insights that emerged, and how can B2B marketers…

Uncover SEO strategies that can boost your website’s ranking. Embark on a journey to discover the top 10 SEO strategies. SEO Strategies: Introduction Hello, digital explorers! Are you ready to embark on an SEO adventure? Today, we’re going off the…

Inspiration for how to be a better marketer can come from just about anywhere, including under the sea. Or should I say: Under The Sea, the best song from the 1989 Disney classic The Little Mermaid. In the song, the…

This guide is the Aladdin’s lamp you didn’t know you needed to design a landing page. This page may contain affiliate links and I may earn a commission at no additional cost to you if you purchase through these links.…

As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI content are all around us. But the way to rule a B2B brand’s content kingdom is not artificial. It is…

Embark on a captivating journey through the main types of affiliate marketing – Pay-Per-Sale, Pay-Per-Click, and Cost-Per-Action. Chart your course to the island that suits your treasure-hunting style. Choosing the Right Type of Affiliate Marketing: Introduction Set Sail on the…

When it comes to SEO, our minds instinctively turn to Google. It’s no secret that ranking high in search engine results is crucial for online sales. But what about the massive marketplace that is Amazon? If you’re selling products on…