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The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing.  This audience-centered model creates a tangible and visual depiction of the long and complex nature of B2B purchase cycles, while also providing…

Welcome to your go-to guide on affiliate marketing for beginners. If you’ve ever wondered how people earn money online through partnerships and promotions, you’re in the right place. Let’s dive into the fantastic world of affiliate marketing and uncover how…

Dive into the fantastic world of affiliate marketing with our top 10 boosting tips about self motivation! From setting clear goals to embracing failures with a chuckle, discover how to navigate the roller-coaster of affiliate marketing with enthusiasm and determination.…

The recent King’s Speech has unveiled ambitious plans for economic growth and job creation by the new, Labour government, presenting significant opportunities for the construction industry. The government’s commitment to “build more housing and infrastructure” through 35 forthcoming bills could…

It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. When you are able to share a true story of your product…

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company…

Implications for Construction, Building & Property Marketers. In a notable shift, Google has announced that it will discontinue its continuous scroll feature for desktop search results, returning to the classic pagination bar at the footer of the search results. This…

In the ever-evolving world of affiliate marketing, mobile optimization is no longer an option—it’s a necessity. Discover how to revamp your affiliate marketing business strategy for the mobile era, ensuring you stand out of the noise and maximize your profits.…

The most successful marketers are lifelong learners who thrive by adapting to change. And the last decade has given us plenty of opportunity to practice flexibility and adaptability. As we get used to the idea that there will be no…

Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts?  Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a…

Featured Snippet: Dive into the top 10 trends of the MMO niche and discover why affiliate marketing is leading the charge in online earning. Plus, learn how you can launch your own affiliate business in just 7 days (no joke!)!…

A landing page in affiliate marketing is simple, it’s a standalone web page specifically designed to promote a particular product, service, or offer. It’s the digital welcome mat where visitors “land” after clicking on an affiliate link, with the primary…