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Are you a hotel owner struggling to stand out online?  Let’s say, you have a cozy hotel in a bustling city that offers breathtaking views and exclusive experiences, but not many people know about it online.  If you’re not on…

Humans love shortcuts for decision-making — As per Sprout Social, more than 76% of consumers say they would purchase from a brand they feel connected to over a competitor. To connect with your customers, you need a well-thought-out brand marketing…

Imagine getting steady customers for your business without spending hefty on marketing costs. Crazy, right?  But no, really, this is very much possible. SEO is the one inbound digital marketing strategy that will make this happen for your business.  SEO…

Your potential customer has never been this close! Thanks to the advancing technology that constantly changes the digital world. Every other day, you can see & hear innovations through AI, smartphones, and Google’s ongoing updates. This brings digital marketing trends…

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard…

Your website’s structure determines how easy it is for visitors and search engines to navigate. Just like a well-designed building, every website has its architecture. This blueprint determines its well-organized site layout structure, organization, and functionality to boost the chances…

So, you have created your social media channels with a positive intention of staying connected with your customers. Instead, people are expressing their dissatisfaction & spreading negativity about your products & services. It’s time to create a robust online reputation…

As we all know, the best way to get more traffic to your website is to improve its domain authority and search engine result pages (SERPs). The higher your SERP ranking, the more quality traffic you will receive from Google.…

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. But…

Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. Much of this controversy centers on its potential impact on the internet, with some news outlets and experts going so far…

It used to be that outsourcing your marketing meant finding the villager with the loudest voice and wittiest turn-of-phrase to walk the lanes hawking your wares. Needless to say, marketing has evolved. And with that evolution, navigating the various services…