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The current renaissance of creative B2B content is a blessing and a curse for B2B marketers. On the good side, it gives us permission to stretch our creative muscles, write fascinating and engaging content, and pair it with eye-catching visuals.…

It’s not too hard to see why social media marketing is often associated with the B2C realm. There are many popular consumer brand applications for this approach, from celebrity Instagram influencers to TikTok contests and beyond. But make no mistake:…

Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report, they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a…

One of the most common arguments against investing in Search Engine Optimization is that the practice doesn’t impact the bottom line enough. And the truth is, it is difficult to get lead-gen content to rank for non-branded terms.  Fortunately, that’s…

Building a data-informed search engine optimization strategy is critical for every brand. But before you can start improving your site’s SEO, you’ll have to learn how to monitor your website’s SEO rankings in the first place. Earning rankings for strategically…

Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries.  The statistics and trends surfaced by this report…

What’s the second most-used search engine in the world? Nope, not Bing. Or DuckDuckGo. Certainly not Yahoo, AltaVista or AskJeeves.  The second most-used search engine in the world is YouTube. Over 2.5 billion users visit the site per month, and…

Link building remains an important tool in most effective SEO strategies. This is because high-quality backlinks from reputable websites can act as a vote of confidence in your website in the eyes of search engines, boosting your website’s authority and…

Construction has historically been slower than other industries to adopt new digital marketing strategies, with many contractors and businesses having relied heavily on traditional relationships and networking to win new business in the past.  However, this is starting to change.…

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content,…