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How to earn backlinks for your website Backlinks are fundamental in establishing a website’s credibility and improving its domain authority and search engine visibility. They indicate to search engines like Google and Bing about the reliability, relevance, and quality of…

You must have wondered why your competitor’s website consistently ranks higher on the first page of search engines. Indeed, the world of SEO is significant and a highly competitive space that might seem overwhelming. But here’s a secret: peeking at…

If you’ve ever felt lost in the sea of SEO terms and definitions, you’re not alone. Like any specialized industry, search engine optimization has its own unique terminology, definitions, and abbreviations. Whether navigating through anchor text or understanding the complexity…

Key Link Building Trends in 2024 [includes a link building trends infographic] As we move into a new year, the team here at Koozai has been looking into all things link building. We’ve been chatting with other experts and reviewing…

Google’s online advertising program, Google Ads, is a fantastic way of reaching new customers and growing your business. However, optimizing a successful PPC (pay-per-click) campaign can be challenging without knowing which words or phrases people use to find your product…

Wondering how to make your affiliate marketing journey a smashing success? The secret lies in personalization. By tailoring your strategies to meet individual needs, you increase engagement and boost your revenue. Affiliate Marketing for beginners best tips! Keep reading to…

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed. Our…

Generative AI in Marketing: How B2B and B2C Adoption Differs [Survey] 58 percent of marketing executives have said that their organization has either already implemented AI in marketing efforts or has experimented with the technology, while 33 percent in the…

Have you ever wondered how some websites reach the top of search results? Luck has nothing to do with it; it’s all about the power of choosing perfect keywords. Keyword research is the foundation of SEO. You won’t get visitors…

What were the top B2B marketing articles that were published on the TopRank Marketing blog over the past year? We’re proud of the continued B2B marketing successes our team of marketers at TopRank Marketing have achieved during another unique year,…

B2B Marketers Own the Customer Journey, Now What? [Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships —…

About the author: Sophie Roberts is Founder of Hampshire Digital, the community network for businesses and marketers in Hampshire, and Managing Director of Koozai. With over 29 years’ of experience in digital marketing in Hampshire and London, Sophie has worked…

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner…

Are you a small-to-midsize business owner looking for an SEO Marketing Company that can help you with your daily struggles with SEO and get you that top position on search engines like Google?  Outsource your online marketing needs to an…

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent…